https://www.cmykeith.com/contact daily 0.75 2022-04-11 https://www.cmykeith.com/about daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/e89fb9b0-6251-47ce-92a0-3e60fd225a10/K02_HS.png About - Hi, I’m Keith. I’ve been creating things for as long as I can remember. At some point during college it clicked in that I could do this for a living. Since then I’ve worked my way from a fresh-faced assistant production designer up to a seasoned creative director responsible for managing a team of ten. Despite loving my full-time job at Glanbia Performance Nutrition, I enjoy picking up freelance and side projects that let me explore other areas of creativity and design. Send me a note through my contact page if you’re interested in creating something amazing together. https://www.cmykeith.com/work daily 1.0 2022-04-19 https://www.cmykeith.com/work/lilac-mag monthly 0.5 2022-04-14 https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/5332b74c-c17c-403b-aef7-fd45961d6e7f/IG_Post1.jpg Work - LILAC Magazine - LILAC Magazine I was approached by a friend back in 2020 who was interested in starting a literary magazine. After meeting with him and his partner I was intrigued by the cornerstones of what this magazine would be about. Always in print, fair pay for contributors, and the chance to get involved with the local Rochester community. LILAC has been a great side project that’s allowed me to return to my roots as a print designer. The magazine is now two issues in to its existence, with successful in-person launch events to celebrate their release. https://www.cmykeith.com/work/logos monthly 0.5 2022-04-18 https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/a4734436-aa5c-4b85-9093-534ca284499f/FCF_Logo.jpg Work - Logos - Flour City Flow. Tasked with coming up with a new name and identity for a youth hockey team, I found a playful way to pay homage to the city of Rochester’s beginnings while also tapping in to hockey slang and the sports appreciation for a beautiful flowing mullet. https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/879dfb3f-267a-4367-8262-7016309be9a6/SNS_Hoodie.jpg Work - Logos - Sticks and Skates. A Rochester-based skill development camp needed an identity. I created a logo that quickly highlighted the camps areas of specialty in hockey and lacrosse training for youth athletes. https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/6cdf6c4f-e5a9-4476-b348-f3b57006dc90/Greenspace.jpg Work - Logos - Greenspace Parties. A local event planning company that focuses on transforming outdoor spaces and hosting events in the great outdoors was looking for an identity. Together we worked through design options to land in a place that best spoke to the company’s founder. https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/434378b0-8f43-4762-b382-1d9bb58b146d/DTB.jpg Work - Logos - DTB Lacrosse. A Rochester-based youth lacrosse clinic focusing on fundamentals and developing skills in lacrosse was seeking an identity update. I adapted their original logo to bring a more polished feel to their clinic while also keeping their core element, a dingo. https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/bd46364d-3699-41e3-b7fe-127416e444e3/FCF4.jpg Work - Logos https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/ef2e582b-234c-4006-bfde-8b8300f4ee25/FCF6.jpg Work - Logos https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/69ac4739-ef42-4ac5-9353-d08073d7c78b/LILAC.jpg Work - Logos https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/9bbd947a-86e6-4554-b66b-f84d76a7c64d/Realbuto.jpg Work - Logos https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/215d1813-9806-4cc8-9fd9-be618dd1577e/FCF5.jpg Work - Logos https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/7a47a8d1-0ccf-4274-9d90-f996987cda7b/SonyHomestream.jpg Work - Logos https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/35a9967e-abe2-4df8-b1a8-116586919aa6/FCF3.jpg Work - Logos https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/1b0d7ed1-0166-4c3d-829b-8783aea95ffb/Cannery.jpg Work - Logos https://www.cmykeith.com/work/motion monthly 0.5 2022-04-16 https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/43715af8-d949-4d16-a306-342db487f87b/Juwan_BallSpin.gif Work - Motion https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/17b7e4ed-04ca-4044-b745-0b57e0c44601/NOX_Pushup_SP2.gif Work - Motion https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/1bdf7530-65ac-48db-a4d1-6973f11c6289/crop2-2.gif Work - Motion https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/d022d56c-2965-48e1-a717-53a1a91f850c/S6_CS_Carousel_MINT.gif Work - Motion https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/0a2eceda-64c4-44ea-9701-72b7ec642181/Scott_Coldstone_StopMotion.gif Work - Motion https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/436d3a9c-6203-43f6-921f-58606bc607c6/shaker_splash2.gif Work - Motion https://www.cmykeith.com/work/print monthly 0.5 2022-04-16 https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/1650035713506-564AGV5OFTH93S3SJCRX/ON%2B20%2BCatalog%2BMockup.jpg Work - Print https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/1650035683542-1I2V29GY2JXS57D0I6EZ/Callaway%2BBrochure%2BCover%2BMockup.jpg Work - Print https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/1650035599363-T5W5TVB3JBET29H0Z6MH/AES_Poster_Mock.jpg Work - Print https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/1650045476327-QD4UANGZS3OGU5NAUBK5/ON%252BAds%252BMockup.jpg Work - Print https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/1650035647631-UQ49EZCG0CY3SPVVEH5V/ON%2B19%2BCatalog%2BMockup.jpg Work - Print https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/249ae659-105f-4ab1-a563-533fc069e528/BSN+Ad+Mockup.jpg Work - Print https://www.cmykeith.com/work/packaging monthly 0.5 2022-04-16 https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/082d4f00-6256-4789-9729-b565303d2109/ON_Refresh.jpg Work - Packaging - Optimum Nutrition In 2019, the iconic sports nutrition brand was in need of a refresh to modernize their packaging. https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/f3de282b-3623-40f8-b2b5-df2f3a8d6c12/BSN_Refresh.jpg Work - Packaging - BSN A brand known for being ahead of the curve and cutting-edge was in need of a packaging refresh that spoke to that. https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/050c9ad8-8e75-4408-b227-54c47e2ac3f0/CG_packaging_v3.jpg Work - Packaging - Callaway Golf Training Aid Packaging. As an avid golfer, it was a thrill for me to be able to develop packaging for the Callaway Golf training line of products. It was my first foray into packaging design and taught me a ton about adhering to the existing look and feel of a brand, as well as working with domestic and international printers and managing pre-production tasks like ink drawdown approvals. https://www.cmykeith.com/work/art-direction monthly 0.5 2022-04-18 https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/7b6c0b92-e711-4a12-a130-b84f6f7e2a70/Selects_ON-9.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/9735559b-ea9b-4c4c-9597-3d83093d104c/AMX_Toss_Comp.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/1650392513466-F1B66WWUEGHMCATNUKUG/_DSC1483EXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/1650393749857-N8QTY1G4IGTGBXV3EHUH/Olympia_Metahuman_ER.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/45af4c23-9be5-4b25-b707-fb870d391d91/Selects_ON-11.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/0f865300-126d-4f0e-97b7-1f7c0cc57ac3/BV5A9031.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/52d1aef1-bb9f-48e4-9e9c-4772701f1054/_DSC5062EXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/933e1e69-957c-4da6-af60-c905f9d50542/Endo_Vanessa_Side2Side.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/c2ca87a5-0375-44e2-85ac-7e811764c0de/GlanbiaSocialMedia-11.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/233720ee-bebb-4893-b056-354511def266/_DSC3434.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/b05f1987-fe03-4761-8f7f-9954155127a9/_DSC4296EXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/579089c0-0011-47d3-9540-70dd678dd250/Endo_Pinto_BoxJump.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/77e62585-c189-4687-8947-cf4d77865a5b/Selects_ON-6.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/c4fc9949-bdc3-468d-9665-a89e9192fabc/_DSC0060_fb.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/078b6ce3-a874-4ad0-af60-967543eb6ca1/_DSC1518EXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/ca4f7242-68a0-4cf0-bcb1-6a32c5aeb63e/Endo_Sara_Overhead.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/38166d4a-ce3f-4d10-959c-6d19f1a6b099/GlanbiaSocialMedia-7.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/b7f95c08-8b6e-4ce3-af06-4bf70c808ad3/_DSC4223-Edit.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/0c47b6ba-92cf-4bfa-b9be-dcb3e1935826/_DSC4713EXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/bc75fcf7-e225-4911-acbc-d7c7dacb107a/Endo_Vanessa_Sprint.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/5f3e5d22-eb4e-4142-b348-76bca6a75743/Selects_ON-3.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/3c601d98-8edb-4d75-9261-c4cd878d6fb1/_DSC8318.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/8d56e209-6c8d-4a1f-bfb5-ef29bced4a1d/DAV_0155-EditEXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/9d51f4ff-3de0-42d8-8ad1-544ef5c7f641/Endo_Pinto_Tire.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/e8d30549-0a01-4c55-89cd-ffcdbdfe4376/GlanbiaSocialMedia-1.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/83220e1e-0720-437d-871b-0c5b906eb9fe/_DSC9014_igs.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/a812d712-c29e-4ce9-b1a1-25516cff9cc2/_DSC3724EXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/c206ece9-449a-4843-82c3-d58bc2db54a3/Endo_Scott_Sled.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/38e7f98d-3701-4d31-8f54-32710bec70b6/Selects_ON-1.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/5b6c5d4e-2ab4-4965-8f3f-2ac474bc716b/BV5A4226.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/a5587912-eba9-48a0-a745-fd4dcbdda45f/_DSC4874-EditEXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/145d9ec1-2a82-45e0-9eb4-439712a52110/GlanbiaSocialMedia-5.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/bdc40322-9b9b-45ae-82e7-600de09ce114/BV5A6185.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/e4c87152-e716-4fa7-915f-e6947ad21300/_DSC4494EXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/9ad0c3c7-f5de-4249-b38e-12285d41fe6c/_DSC6860-Edit.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/273e3014-9be1-4eb4-8444-0291272758e5/_DSC5506_fb.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/234b9f82-d764-46ba-9d3b-e3037d642aef/BV5A8190.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/5e50b087-a504-434b-b205-650be38edfe9/DAV_7599EXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/18997682-6fcf-4d64-a3b4-ce84a8fe7e82/BV5A4932.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/241bc77d-81ad-4644-a0da-5eff0ce411e4/DAV_0188-EditEXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/f2e1dc71-4e64-4381-99b2-16d99695df63/DSC04369EXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/ef3242a2-a98f-4b63-bda5-dfecdaf64f14/DAV_8965-EditEXPORTED.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/6254740e0c1c407a92c4fa55/1650384790917-UOMYXP8VRNF8T2N2POQ1/DSC04582EXPORTED.jpg Work - Art Direction