Packaging Work
Packaging design is an area I fell in love with quickly after doing my first project. I enjoy being able to create something digitally then see the physical good on shelf. I’ve had the opportunity to design for some of the top brands in their space.
Optimum Nutrition
In 2019, the iconic sports nutrition brand was in need of a refresh to modernize their packaging.
My team and I refreshed over 250 brand SKUs then built out guidelines to ensure adherence to the new look and feel.
BSN
A brand known for being ahead of the curve and cutting-edge was in need of a packaging refresh that spoke to that.
After refreshing the brands product portfolio, we did a number of content shoots to drive social awareness to the packaging changes.
Callaway Golf
Training Aid Packaging.
As an avid golfer, it was a thrill for me to be able to develop packaging for the Callaway Golf training line of products. It was my first foray into packaging design and taught me a ton about adhering to the existing look and feel of a brand, as well as working with domestic and international printers and managing pre-production tasks like ink drawdown approvals.