Protein Snacks.
When the Optimum Nutrition brand was launching a range of protein snacks, I produced and directed a shoot that aimed to showcase the decadence and thoughtful ingredients used for each flavor. Working with a food stylist we created compositions that could be utilized across social and print.
Steal The Show.
After launching a refreshed packaging look, the BSN brand was looking to raise awareness of those changes while also ensuring their positioning of a South Beach based brand was noticed by consumers. I produced and directed several shoots for social content that emphasized the brands flashy positioning.
Own The Spotlight.
As we evolved the Steal the Show campaign for BSN we wanted to draw attention to the performance that the brand delivered. Our content shoots prioritized athletes and their grind to perform their best.
Unleash Your Superhuman.
To coincide with the launch of a new energy drink for the BSN brand, we developed a campaign around the superhuman feeling a pre-workout drink gives you. I produced, directed and did post-production work on these images that were utilized for print and social to tie in with the overall campaign spot.
